Johanie Dupont

Johanie Dupont works on how a brand reaches the inbox and what it looks like when it gets there.

The visible end of that is brand indicators for message identification: a company's logo, and the verified checkmark beside it, appearing next to every email it sends. Most brands do not realise their mail arrives unverified, and the fix is rarely just the logo. A domain has to reach DMARC enforcement first. The artwork has to be a conforming SVG Tiny Portable/Secure file, which is a much narrower format than the SVG a design team usually hands over. In Gmail and Apple Mail, a Verified Mark Certificate has to vouch for the trademark behind the logo before the checkmark appears at all, and that certificate depends on a registered mark.

The unglamorous end is everything that has to be true before any of that matters. Since 2024, Gmail and Yahoo have held bulk senders to authentication, a working one-click unsubscribe, and a spam complaint rate below a set threshold, and a marketing programme that misses any of those does not get to argue about logos. Johanie works through that sequence with ecommerce brands, in the order the inbox enforces it: authenticate, keep complaints down, earn placement, then claim the mark.

She also covers the warm-up and inbox-placement tooling that sits around marketing send, much of which promises more than it can demonstrate.

She studied at Humber College and is based in the San Francisco Bay Area.

Connect with Johanie on LinkedIn.