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“We saw deliverability improvements on our newsletter in the following days”
Alex Garcia - CEO - Marketing Examined

Latest by Palisade

News, detailed guides, updates regarding email deliverability
Company

Palisade Raises a 1.5M$ Pre-Seed led by Boreal Ventures

Since the inception of Palisade five months ago, our goal has been to make it easy to automate and monitor email deliverability.
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Company
Master Guide
Email
Security
Email

How Does a Blue Gmail Checkmark Affect Deliverability?

Discover the impact of the blue Gmail checkmark on email deliverability. Learn what it is, how it works, and how it can improve your email marketing effectiveness, increase your open rates, and reduce bounce rates and spam reports.
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Email

How to make sure you hit your lead’s inbox (Gmail and Yahoo update 2024)

Beginning in early 2024, Google and Yahoo are changing their requirements for sending emails.
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Company

Case Study: We increased gaiia’s open rate by 43%.

Discover how Palisade revolutionized gaiia's email marketing, overcoming deliverability challenges and dramatically increasing open rates from 35% to 50%. Read insights from gaiia’s Head of Growth and Palisade’s impactful solutions that transformed email communication effectiveness.
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Email

Just In - February 14th Update for Google’s Email Sender Requirements

Is your company maintaining compliance?
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Master Guide

Step 2 → Logo - SVG & Trademark

The process to secure a verified blue Gmail checkmark entails uploading a unique SVG formatted logo to your public server and pursuing a trademark.
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Master Guide

Master Guide: Obtaining your blue verified Gmail checkmark

This article presents an all-encompassing approach to secure the coveted blue verified checkmark on Gmail. From DNS configuration for BIMI setup, SVG logo creation, and trademark acquisition, to obtaining a Verified Mark Certificate (VMC), it covers all necessary steps.
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Master Guide

Step 1 → Configuring your DNS and Preparing to Setup your BIMI

This guide offers insights on preparing and configuring your Domain Name System (DNS) for the setup of a BIMI record.
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Master Guide

Step 3 → Obtaining your Verified Mark Certificate (VMC)

This article outlines the steps to secure a VMC as part of the BIMI process. It delves into the application procedure, the necessity of a logo trademark, and the waiting period for approval.
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Master Guide

Step 4 → BIMI Records

BIMI (Brand Indicators for Message Identification) records are an extension of DMARC (Domain-based Message Authentication, Reporting, and Conformance policies that associate a brand's validated logo with its domain.
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Email

The ABCs of DNS PTR Records: Elevating Your Startup's Email Credibility

Maximize your email delivery success with DNS PTR Records. Understand how PTR Records enhance trustworthiness, reduce email spoofing, and avoid blacklists.
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Email

Resolving the Issue of "DMARC Policy Not Enabled

Enhance email security by fixing the "DMARC Quarantine/Reject Policy Not Enabled" issue.
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Email

The Ultimate BIMI Generator Guide

Discover the ultimate guide to BIMI automation and the power of BIMI generators.
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Email

Comprehensive Guide to Data Breach Prevention Best Practices

Learn the top breach prevention best practices to defend against cyber threats. Safeguard your valuable data and maintain customer trust.
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Email

Understanding Dumpster Diving: A Comprehensive Guide to This Cybersecurity Threat

Protect yourself from dumpster diving attacks. Learn about the techniques used, the types of information sought, and how to strengthen your cybersecurity defenses.
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Email

How to Trademark a Logo: The Ultimate Guide to Protecting Your Brand Identity

Learn how to trademark a logo and protect your brand identity.
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Email

How to Detect and Verify Fake Email Senders?

Detect and verify fake email senders to protect yourself from scams and phishing attempts.
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Email

What is a MITM Attack: Safeguarding Your Company's Network Security

What is a MITM attack? Uncover the techniques and strategies to shield your network from cyber threats.
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Email

How to Prevent ARP Spoofing Attacks: Everything You Need To Know

Learn what an ARP Spoofing Attack is and how it compromises network security.
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Email

How Does a Blue Gmail Checkmark Affect Deliverability?

Discover the impact of the blue Gmail checkmark on email deliverability. Learn what it is, how it works, and how it can improve your email marketing effectiveness, increase your open rates, and reduce bounce rates and spam reports.
Read post
Security

Understanding SPF Failures: Protecting Your Email Reputation

Unleash the power of NS records for efficient DNS resolution and domain management.
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Email

What is a DNS MX Record: A Comprehensive Guide

Learn how DNS MX records ensure efficient email delivery. Explore their role in directing emails to the correct mail servers.
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Email

Comparing DKIM and SPF Email Standards: Are Both Necessary?

Discover the importance of DKIM and SPF email authentication standards and their role in securing your email communications.
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Security

What is Clone Phishing: Understanding and Defending Against this Cybersecurity Threat

Learn how to recognize, prevent, and handle clone phishing attacks.
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Email

DMARC Unauthenticated Mail: Understanding and Troubleshooting Email Delivery Failures

Find out how to troubleshoot DMARC unauthenticated mail issues and ensure secure email delivery. Understand the error codes and common causes.
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Email

What are DMARC, DKIM, and SPF?

Strengthen your email security with DMARC, DKIM, and SPF, three essential email authentication methods.
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Email

Resolving the "554 5.7.5 Permanent Error Evaluating DMARC Policy" Issue: A Comprehensive Guide

Learn how to resolve the "554 5.7.5 Permanent Error Evaluating DMARC Policy" issue.
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Security

Unraveling the Power of DKIM Selectors: Your Guide to Enhanced Email Security

Discover the power of DKIM selectors for enhanced email security.
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Email

SMS Spoofing: Understanding and Mitigating Risks

Uncover the secrets of SMS spoofing, and learn about its risks, prevention methods, and its impact on digital communication security, helping you stay safe from fraudulent activities.
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