BIMI Record Checker
Validate your BIMI record and logo file, and check what Gmail and Yahoo require.
What is BIMI?
BIMI, or Brand Indicators for Message Identification, is an email authentication standard that allows brands to display their logo next to their email in supported email clients. It enhances brand visibility and trust in email communication by linking the brand's logo with a validated DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy, thereby helping to reduce email fraud and increase engagement.
Email authentication knowledge base
BIMI requires a DMARC policy at enforcement. Here are the DMARC tags you'll configure.
- vVersion
- The Version tag is essential in a DMARC record and must strictly be set to ‘DMARC1’. If this value is not correctly specified or if the tag is absent, the DMARC record will not be considered valid and will be disregarded.
- pDMARC policy
- The DMARC policy setting is crucial and accepts three possible values: ‘none’, ‘quarantine’, or ‘reject’. By default, it is set to ‘none’, which means it doesn’t actively intervene with emails that fail authentication. This setting primarily serves to gather DMARC reports, aiding in understanding the existing email traffic and its authentication status. On the other hand, the ‘quarantine’ option flags unauthenticated emails as dubious, and ‘reject’ outright prevents their delivery.
- ruaAggregate report destination
- The destination for sending aggregate reports is specified using a ‘mailto:’ URI, which Email Service Providers (ESPs) utilize to dispatch failure reports. While this tag is not mandatory, omitting it means you will not receive any reports.
- rufForensic report destination
- The destination for Forensic (Failure) report transmission is designated by a ‘mailto:’ URI, which is employed by Email Service Providers (ESPs) for the delivery of failure reports. Although this tag is not obligatory, failing to include it will result in not receiving any reports.
- spSubdomain policy
- The policy for subdomains defaults to inheriting the main domain’s policy tag (p=), as previously described, unless explicitly stated otherwise. Similar to the domain policy, the permissible values for subdomains are ‘none’, ‘quarantine’, or ‘reject’. However, this option is not commonly employed in current practices.
- adkimDKIM alignment
- The alignment of the DKIM signature, indicated by this tag, refers to the congruence between the DKIM domain and the originating domain in the ‘Header From’. The acceptable values for this tag are ‘r’ for relaxed and ‘s’ for strict. The default setting, ‘r’, permits a partial match between these domains, whereas the ‘s’ setting demands an exact match of the domains.
- aspfSPF alignment
- This tag pertains to the SPF alignment, which concerns the compatibility between the SPF domain (the sender) and the domain in the ‘Header From’. It allows two settings: ‘r’ for relaxed and ‘s’ for strict. By default, it is set to ‘r’, which tolerates a partial match between the domains. In contrast, the ‘s’ setting necessitates an exact correspondence of the domains.
- foForensic reporting options
- The options for forensic reporting include ‘0’, ‘1’, ‘d’, and ‘s’. The default setting is ‘0’, which triggers a forensic report only when both SPF and DKIM alignments do not pass. Use ‘1’ if the outcome of either SPF or DKIM is anything other than a pass. The option ‘d’ is selected to generate a report specifically for DKIM validation failures, and ‘s’ is used for SPF-related issues. To actually receive these forensic reports, it’s necessary to specify the ‘ruf’ tag.
- rfFailure report format
- The format for failure report generation can be set to either ‘afrf’ or ‘iodef’, as these are the two permissible options.
- pctPercentage (historic)
- The legacy Percentage tag asked receivers to apply a quarantine or reject policy to only part of the mail that failed DMARC. RFC 9989 removed pct because receivers implemented partial enforcement inconsistently. New records should omit it and stage rollout with aggregate reports, whole-policy changes, and low-volume subdomains.
- riReporting interval
- The Reporting interval specifies how often XML reports are received, measured in seconds. The standard setting is 86400 seconds, which equates to daily reporting. However, it’s important to note that despite the specified interval, Internet Service Providers (ISPs) typically send these reports on their own schedules, which in most cases, is also once a day.