What can we learn from Will Boyd about deliverability?

At a glance

Quick Takeaways

• Will Boyd emphasizes continuous learning and data analysis for better deliverability.
• Permission collection is the foundation of successful email campaigns.
• DMARC can be explained with an airport security metaphor.
• Understanding SQL and data can break down deliverability walls.
• Palisade simplifies DMARC implementation with an Email Security Score tool.

Interview Highlights

How do you stay motivated when learning something challenging?

Will reminds himself of past successes, recognizing that he’s overcome similar frustrations before, which fuels confidence.

What was the last wall you crashed through?

He taught himself SQL and data analysis to better understand client data, expanding his deliverability expertise.

What’s your favorite way to show gratitude?

He publicly acknowledges teammates’ strengths, helping them gain visibility with leadership.

What’s the funniest mistake you’ve made?

He mistakenly thought a new client employee was a familiar colleague, leading to a light‑hearted moment and an introduction.

What’s the smallest hill you’re willing to die on?

He stands firm on the importance of obtaining proper permissions before sending email.

How would you explain DMARC to a non‑technical audience?

He likens DMARC to airport security: an email needs a ticket and ID (authentication) to pass checks before reaching the inbox.

DMARC works like airport security: authenticated email passes checks to reach the inbox.

How can you get started with DMARC?

Use Palisade’s Email Security Score to identify senders and begin implementation.

Quick FAQs

What is DMARC?

DMARC is an email authentication protocol that tells receiving servers how to handle messages that fail SPF or DKIM checks.

Why are permissions crucial?

Collecting consent ensures recipients expect your emails, reducing spam complaints and improving deliverability.

Do I need to learn SQL for deliverability?

Understanding data structures helps you diagnose issues and communicate effectively with technical teams.

How does Palisade help with DMARC?

Our Email Security Score tool provides a clear view of your domain’s sending sources and guides you through enforcement.

Where can I find more resources?

Explore Palisade’s blog for guides on SPF, DKIM, BIMI, and advanced email security strategies.