TLDR: gaiia’s email were going to spam and Palisade fixed it. It led to a 43% increase in open rates and a 21% boost in demo bookings, which created tons of value for them in terms of sales and precious dev time. We resolved their emails going to spam issue, enhanced conversion rates, helped reduce development costs, and improved email security.

“On average our open rate went from 35% to 50% for cold prospecting potential leads attending conferences. This allowed us to book on average about 21% more demos while at conferences leading to a significant boost in brand visibility and customer acquisition.” Shawn McIntyre - Head of Growth at gaiia

Have you ever had potential leads or current clients email you saying that they found your most recent message in their spam folder? Our friends at gaiia had the same problem and we fixed it for them.

What we did for gaiia

With Marc-André Campagna, co-founder and CEO of gaiia, we made significant strides in improving gaiia’s email deliverability. We seamlessly updated their DNS records and bolstered their email security protocols which led to a dramatic increase in their email deliverability score.

• We increased their open rate from 35% to 50% (a 43% increase!)
• The increase in open rates allowed them to book about 21% more demos while at conferences which led to a significant boost in brand visibility and customer acquisition.

Company Overview

gaiia is the newest player in the telecommunications industry. They recently carved out gaiia (raised $13M) off of oxio (acquired for $100M - YC W2021) and are disrupting the OSS BSS arena. They are specializing in software to improve the customer management infrastructure for telecom companies and ultimately increase satisfaction at the customer level.

Challenges/Pain Point

Despite their team of 35 amazing engineers and massive technical knowledge, gaiia encountered a persistent issue: their emails were going to spam. As it is common in the email infrastructure space, their team did not have the niche expertise to optimize their email deliverability and their infrastructure was suffering from it. Their DNS was not well configured and monitored, their third party apps were not integrated well and their emails were not verified. In this crucial phase of their growth, it was a priority that they had the best deliverability possible.

Solution/Strategy

Marc reached out to our team at Palisade and we dove deep into the challenge, immediately identifying areas where we could improve gaiia’s email deliverability and security protocols. Collaborating closely with gaiia's Head of Growth, we streamlined their email delivery system and security protocols, ensuring that their communications reached inboxes, not spam folders.

• “The DNS process was overall very smooth. Sam & the team at Palisade created key checklists for our team & walked us through how to complete each step on calls to ensure there was no confusion.” Shawn McIntyre - Head of Growth at gaiia

We completed the implementation quickly and had their emails reaching inboxes within a week. 6 months later, we are still working with them to improve their email deliverability and monitoring.

Our intervention not only fixed the immediate problem but also saved gaiia but created tons of value in expected revenues and saved precious time from their dev team.

Achievements

Quote from Marc - "Choosing to collaborate with Palisade was a game-changer for gaiia. From the outset, their team showcased their expertise, pinpointing the email problems and rolling out effective solutions almost instantly. This didn't just improve our email communication; allowed us to get our brand in front of key decision makers and ultimately acquire customers.“

Our collaboration had tangible benefits for gaiia:

• Reduced Spam & Bounce Rates: We solved Marc's original problem with email deliverability, reduced their spam and bounce rates which significantly increased their open rates by 43%.
• Enhanced Conversion: After our intervention, gaiia experienced an immediate improvement in email reply rates, which lead to a 21% increase in demo bookings
• Time Management: With Palisade leading the way, gaiia's Growth and IT team were freed from the tedious manual tasks involved in managing and implementing DNS Security protocols. This efficiency boost enabled them to focus their efforts on other critical tasks, driving overall productivity.
• Email Security: improvement of their email security

Testimonial

Ultimately, Palisade helped solve gaiia’s email deliverability problem and increased their open rates by 43%. This allowed them to increase the amount of demos they booked by 21% which gave them increased brad visibility and customer acquisition.

“Our increased deliverability has given us as a sales organization the confidence that potential customers are receiving responses to their questions, our value added content, and ultimately allowing us to book more demos.” Shawn McIntyre