What Can We Learn from Travis Hazlewood About Email Deliverability?
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GrokIn brief
Travis leads email deliverability at Ortto, bringing five years of cross-platform experience to keep both platform and customer emails landing in inboxes.
At a glance
Quick Takeaways
- Deliverability success starts with proper email authentication (DMARC, DKIM, SPF).
- Human-centered communication improves engagement and reduces spam complaints.
- Use a systematic hiring process to build a reliable deliverability team.
- Celebrate specific wins publicly to boost morale.
- Maintain a clean list by regularly removing unengaged contacts.
Who is Travis Hazlewood?
Travis leads email deliverability at Ortto, bringing five years of cross-platform experience to keep both platform and customer emails landing in inboxes.
How does he stay motivated when tackling tough problems?
He leverages his ADHD-driven hyper-focus, treating each challenge like a puzzle that needs that final piece to click into place.
What major obstacle did he overcome recently?
He built a new deliverability and compliance team while simultaneously hiring a replacement and planning his wedding.
What’s his favorite way to recognize good work?
He gives concrete, public praise that links the action to a positive outcome, ensuring the impact is visible to the whole team.
What’s a funny mistake he’s made?
He once fell through a ceiling joist while exploring his sister’s attic, turning an embarrassing moment into a memorable story.
What’s a non-negotiable principle for him?
The Oxford comma – he believes clear punctuation prevents miscommunication.
What single tip does he give for better deliverability?
Authenticate every email, secure sign-up forms, send relevant content, audit engagement, clean inactive lists, and avoid over-mailing.
How would he explain DMARC to a non-technical person?
He compares DMARC to a credit-card fraud filter that protects a brand’s reputation by blocking suspicious email traffic 👉 LINK.
Where can you learn more about email authentication?
Check out Palisade’s guide on Email Authentication Best Practices for detailed steps.
Questions readers ask
Frequently Asked Questions
Written by
Ian BussieresCTO & Co-Founder, Palisade
Ian Bussieres is the CTO and co-founder of Palisade, AI-first DMARC software for IT teams and MSPs.
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