BIMI Record Generator

BIMI requires a DMARC policy at enforcement — here are the DMARC tags you'll configure first.

vVersion

The Version tag is essential in a DMARC record and must strictly be set to ‘DMARC1’. If this value is not correctly specified or if the tag is absent, the DMARC record will not be considered valid and will be disregarded.

pDMARC policy

The DMARC policy setting is crucial and accepts three possible values: ‘none’, ‘quarantine’, or ‘reject’. By default, it is set to ‘none’, which means it doesn’t actively intervene with emails that fail authentication. This setting primarily serves to gather DMARC reports, aiding in understanding the existing email traffic and its authentication status. On the other hand, the ‘quarantine’ option flags unauthenticated emails as dubious, and ‘reject’ outright prevents their delivery.

ruaAggregate report destination

The destination for sending aggregate reports is specified using a ‘mailto:’ URI, which Email Service Providers (ESPs) utilize to dispatch failure reports. While this tag is not mandatory, omitting it means you will not receive any reports.

rufForensic report destination

The destination for Forensic (Failure) report transmission is designated by a ‘mailto:’ URI, which is employed by Email Service Providers (ESPs) for the delivery of failure reports. Although this tag is not obligatory, failing to include it will result in not receiving any reports.

spSubdomain policy

The policy for subdomains defaults to inheriting the main domain’s policy tag (p=), as previously described, unless explicitly stated otherwise. Similar to the domain policy, the permissible values for subdomains are ‘none’, ‘quarantine’, or ‘reject’. However, this option is not commonly employed in current practices.

adkimDKIM alignment

The alignment of the DKIM signature, indicated by this tag, refers to the congruence between the DKIM domain and the originating domain in the ‘Header From’. The acceptable values for this tag are ‘r’ for relaxed and ‘s’ for strict. The default setting, ‘r’, permits a partial match between these domains, whereas the ‘s’ setting demands an exact match of the domains.

aspfSPF alignment

This tag pertains to the SPF alignment, which concerns the compatibility between the SPF domain (the sender) and the domain in the ‘Header From’. It allows two settings: ‘r’ for relaxed and ‘s’ for strict. By default, it is set to ‘r’, which tolerates a partial match between the domains. In contrast, the ‘s’ setting necessitates an exact correspondence of the domains.

foForensic reporting options

The options for forensic reporting include ‘0’, ‘1’, ‘d’, and ‘s’. The default setting is ‘0’, which triggers a forensic report only when both SPF and DKIM alignments do not pass. Use ‘1’ if the outcome of either SPF or DKIM is anything other than a pass. The option ‘d’ is selected to generate a report specifically for DKIM validation failures, and ‘s’ is used for SPF-related issues. To actually receive these forensic reports, it’s necessary to specify the ‘ruf’ tag.

rfFailure report format

The format for failure report generation can be set to either ‘afrf’ or ‘iodef’, as these are the two permissible options.

pctPercentage

The Percentage tag is relevant exclusively for domains operating under a ‘quarantine’ or ‘reject’ policy. It specifies the proportion of email failures to which the chosen policy should apply. The remainder is managed under a less stringent policy. For instance, with ‘pct=70’ set on a domain with a ‘quarantine’ policy, this policy is enforced on only 70% of failed emails, while the other 30% are treated as if under a ‘none’ policy. Similarly, for a domain with ‘p=reject’ and ‘pct=70’, the ‘reject’ policy is applied to 70% of failures, with the remaining 30% defaulting to ‘quarantine’.

riReporting interval

The Reporting interval specifies how often XML reports are received, measured in seconds. The standard setting is 86400 seconds, which equates to daily reporting. However, it’s important to note that despite the specified interval, Internet Service Providers (ISPs) typically send these reports on their own schedules, which in most cases, is also once a day.