Feature spotlight: Whitelabel prospecting reports

When you’re an MSP, every new client conversation starts with trust. You know email security is one of the biggest blind spots for small and mid-sized businesses, but showing why it matters has always been tricky.

Now, it’s not.

Turn DNS Data Into Sales-Ready Insights

Palisade now lets you generate prospecting reports: sleek, branded PDFs (English or French) that turn complex DNS analysis into clear, actionable narratives for your clients and prospects.

Checklist of everything included in a Palisade whitelabel prospecting report.

Reports are branded PDFs available in English or French.

Each report scans one or more domains for everything email-related: DMARC, SPF, DKIM, BIMI, MX configuration, and authentication alignment, all distilled into a clean security and deliverability scorecard your customers will actually understand.

And, yes, it even includes:

A financial estimate of a successful Business Email Compromise (BEC)
An overview of the main outbound email threats
A glossary to help clients decode the jargon
Contact information for your managed services offering

MSP-First, By Design

True to Palisade's core mission, this feature was built for MSPs. You can generate reports for:‍

Domains already under management in your Palisade account- Any external domain: perfect for showing prospects their blind spots

MSPs using early access have already turned these reports into prequalified leads for their cybersecurity bundles, and a powerful way to open doors with decision-makers who don’t yet realize how exposed their email layer is. It's an easy and compelling way to start conversations around cybersecurity.

100% Yours: Fully White-Labeled and Customizable

Every prospecting report is completely white-labeled: your logo, your organization name, your contact details. Palisade does the heavy lifting under the hood, but your client only sees you. You can also choose what elements (DNS records, BIMI section, etc) to include in the report, or not.

You can hand it off as a security audit, a deliverability check, or an onboarding assessment and it feels like a premium internal report your MSP created in-house. Because, from the client’s perspective, you did.

This level of polish builds credibility fast. It turns technical insight into tangible proof of your expertise. __wf_reserved_inherit Sample pages from a prospecting report

Why MSPs Love It

When SMBs see their own exposure quantified and explained (misconfigured SPF records, missing DKIM, DMARC set to “none”) the conversation changes. Suddenly, the value of a managed security service becomes visible, measurable, and urgent.

You don’t need to sell fear. You just need to show the numbers and connect them to business outcomes:

Better deliverability, increased revenue
Reduced fraud risk
Easier compliance discussions
Increased client trust

It’s the kind of tool that does both sides of the job. It educates clients and builds your pipeline.

How It Works

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Five-step flow for generating a whitelabel prospecting report in Palisade.

From the Palisade dashboard to a branded PDF in seconds.

Go to the Reports > Prospecting tab in your Palisade dashboard.
Select the domains you want to analyze (managed or external).
Choose report language (English or French).
Tweak any of the settings to match your preferences.
Generate your PDF.

In seconds, you’ll have a branded document that clearly outlines your client’s email security posture, along with business-friendly visuals, glossary definitions, and recommendations.

Why It Matters

Most SMBs underestimate how vulnerable their outbound email truly is. These reports make that risk visible in your branding, with your services positioned as the fix.

Because when security is visible, it sells itself. For MSPs, that’s not just visibility, it’s opportunity.

Built for Real MSPs. Backed by Real Data.

At Palisade, we don’t just monitor. We help you grow. Prospecting Reports combine deep technical validation with business storytelling to help you start conversations that close faster.

Whether you’re pitching a new client or providing value to an existing one, this feature is your new advantage.

Try Prospecting Reports in Palisade