# Case Study: How Politico made BIMI compliance easier

> Politico used Palisade to simplify the work behind BIMI compliance and its verified brand mark.

**The short version:** Politico wanted a simpler path through the email-authentication work behind BIMI. According to VP Product Max LeRoy, Palisade made the process easy and helped the team achieve BIMI compliance and its verified brand mark.

> “Palisade made it so easy for us to get our blue verified checkmark and achieve our BIMI compliance.”
>
> — Max LeRoy, VP Product at Politico

## The challenge: make brand verification practical

BIMI depends on more than uploading a logo. The sending domain needs the right email-authentication foundation, and the records involved must be published correctly before supported inbox providers can display a verified brand mark.

For a product team, the practical challenge is turning those requirements into a manageable sequence of work.

## What changed

Politico used Palisade to make that process easier. The outcome Max highlighted was direct: the team reached BIMI compliance and obtained its verified checkmark without the work becoming an ongoing source of friction.

## The takeaway

Brand verification is most useful when the authentication work behind it is understandable and manageable. Politico’s experience shows how a clearer workflow can help a team move from requirements to a visible result.