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    "title": "Top 1,000 ecommerce websites DMARC benchmark 2026",
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    "sourceName": "Top1000.com Top 1000 Ecommerce Websites",
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      "Publish derived aggregate DNS statistics only.",
      "Do not commit or redistribute the source-derived manifest, source positions, company names or named DNS observations.",
      "Count duplicate DNS targets once; retain the source-entry and unique-domain denominators separately.",
      "Treat source country labels as source classifications, not independently verified headquarters or market claims.",
      "Public DNS configuration does not measure inbox placement, compromise, phishing incidence, internal controls or business quality."
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          "withMx": {
            "count": 972,
            "of": 998,
            "pct": 97.4
          }
        }
      }
    ],
    "sizeBand": [],
    "mxOperator": [
      {
        "key": "google_workspace",
        "label": "google workspace",
        "total": 314,
        "observed": 314,
        "suppressed": false,
        "metrics": {
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            "count": 303,
            "of": 314,
            "pct": 96.5
          },
          "dmarcEnforcement": {
            "count": 247,
            "of": 303,
            "pct": 81.5
          },
          "noAggregateReporting": {
            "count": 25,
            "of": 303,
            "pct": 8.3
          },
          "spfAdoption": {
            "count": 307,
            "of": 314,
            "pct": 97.8
          },
          "multipleSpfRecords": {
            "count": 1,
            "of": 314,
            "pct": 0.3
          },
          "spfLookupFailure": {
            "count": 10,
            "of": 307,
            "pct": 3.3
          },
          "bimiAdoption": {
            "count": 115,
            "of": 314,
            "pct": 36.6
          },
          "bimiAmongEnforcing": {
            "count": 107,
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            "pct": 43.3
          },
          "withMx": {
            "count": 314,
            "of": 314,
            "pct": 100
          }
        }
      },
      {
        "key": "unknown",
        "label": "unknown",
        "total": 226,
        "observed": 226,
        "suppressed": false,
        "metrics": {
          "dmarcAdoption": {
            "count": 210,
            "of": 226,
            "pct": 92.9
          },
          "dmarcEnforcement": {
            "count": 147,
            "of": 210,
            "pct": 70
          },
          "noAggregateReporting": {
            "count": 32,
            "of": 210,
            "pct": 15.2
          },
          "spfAdoption": {
            "count": 219,
            "of": 226,
            "pct": 96.9
          },
          "multipleSpfRecords": {
            "count": 1,
            "of": 226,
            "pct": 0.4
          },
          "spfLookupFailure": {
            "count": 6,
            "of": 219,
            "pct": 2.7
          },
          "bimiAdoption": {
            "count": 59,
            "of": 226,
            "pct": 26.1
          },
          "bimiAmongEnforcing": {
            "count": 59,
            "of": 147,
            "pct": 40.1
          },
          "withMx": {
            "count": 226,
            "of": 226,
            "pct": 100
          }
        }
      },
      {
        "key": "microsoft_365",
        "label": "microsoft 365",
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        "observed": 198,
        "suppressed": false,
        "metrics": {
          "dmarcAdoption": {
            "count": 192,
            "of": 198,
            "pct": 97
          },
          "dmarcEnforcement": {
            "count": 157,
            "of": 192,
            "pct": 81.8
          },
          "noAggregateReporting": {
            "count": 12,
            "of": 192,
            "pct": 6.3
          },
          "spfAdoption": {
            "count": 193,
            "of": 198,
            "pct": 97.5
          },
          "multipleSpfRecords": {
            "count": 3,
            "of": 198,
            "pct": 1.5
          },
          "spfLookupFailure": {
            "count": 10,
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            "pct": 5.2
          },
          "bimiAdoption": {
            "count": 52,
            "of": 198,
            "pct": 26.3
          },
          "bimiAmongEnforcing": {
            "count": 51,
            "of": 157,
            "pct": 32.5
          },
          "withMx": {
            "count": 198,
            "of": 198,
            "pct": 100
          }
        }
      },
      {
        "key": "gateway",
        "label": "gateway",
        "total": 191,
        "observed": 191,
        "suppressed": false,
        "metrics": {
          "dmarcAdoption": {
            "count": 191,
            "of": 191,
            "pct": 100
          },
          "dmarcEnforcement": {
            "count": 166,
            "of": 191,
            "pct": 86.9
          },
          "noAggregateReporting": {
            "count": 3,
            "of": 191,
            "pct": 1.6
          },
          "spfAdoption": {
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            "of": 191,
            "pct": 100
          },
          "multipleSpfRecords": {
            "count": 0,
            "of": 191,
            "pct": 0
          },
          "spfLookupFailure": {
            "count": 6,
            "of": 191,
            "pct": 3.1
          },
          "bimiAdoption": {
            "count": 59,
            "of": 191,
            "pct": 30.9
          },
          "bimiAmongEnforcing": {
            "count": 57,
            "of": 166,
            "pct": 34.3
          },
          "withMx": {
            "count": 191,
            "of": 191,
            "pct": 100
          }
        }
      },
      {
        "key": "mixed",
        "label": "mixed",
        "total": 41,
        "observed": 41,
        "suppressed": false,
        "metrics": {
          "dmarcAdoption": {
            "count": 40,
            "of": 41,
            "pct": 97.6
          },
          "dmarcEnforcement": {
            "count": 29,
            "of": 40,
            "pct": 72.5
          },
          "noAggregateReporting": {
            "count": 7,
            "of": 40,
            "pct": 17.5
          },
          "spfAdoption": {
            "count": 39,
            "of": 41,
            "pct": 95.1
          },
          "multipleSpfRecords": {
            "count": 2,
            "of": 41,
            "pct": 4.9
          },
          "spfLookupFailure": {
            "count": 4,
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            "pct": 10.3
          },
          "bimiAdoption": {
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            "pct": 29.3
          },
          "bimiAmongEnforcing": {
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            "pct": 41.4
          },
          "withMx": {
            "count": 41,
            "of": 41,
            "pct": 100
          }
        }
      },
      {
        "key": "no_mx",
        "label": "no mx",
        "total": 26,
        "observed": 26,
        "suppressed": true
      },
      {
        "key": "other",
        "label": "other",
        "total": 2,
        "observed": 2,
        "suppressed": true
      }
    ]
  },
  "rankStandardizedByMxOperator": [
    {
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      "observed": 314,
      "dmarcAdoption": {
        "pct": 96.5,
        "observed": 314,
        "complete": true,
        "components": [
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            "weight": 1,
            "count": 303,
            "denominator": 314,
            "rate": 96.5
          }
        ]
      },
      "dmarcEnforcement": {
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        "observed": 303,
        "complete": true,
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            "rate": 81.5
          }
        ]
      },
      "noAggregateReporting": {
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        "observed": 303,
        "complete": true,
        "components": [
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            "count": 25,
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            "rate": 8.3
          }
        ]
      },
      "spfLookupFailure": {
        "pct": 3.3,
        "observed": 307,
        "complete": true,
        "components": [
          {
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            "weight": 1,
            "count": 10,
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            "rate": 3.3
          }
        ]
      },
      "bimiAmongEnforcing": {
        "pct": 43.3,
        "observed": 247,
        "complete": true,
        "components": [
          {
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            "count": 107,
            "denominator": 247,
            "rate": 43.3
          }
        ]
      }
    },
    {
      "operator": "microsoft_365",
      "observed": 198,
      "dmarcAdoption": {
        "pct": 97,
        "observed": 198,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 192,
            "denominator": 198,
            "rate": 97
          }
        ]
      },
      "dmarcEnforcement": {
        "pct": 81.8,
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        "complete": true,
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          {
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            "count": 157,
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          }
        ]
      },
      "noAggregateReporting": {
        "pct": 6.3,
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        "complete": true,
        "components": [
          {
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            "denominator": 192,
            "rate": 6.3
          }
        ]
      },
      "spfLookupFailure": {
        "pct": 5.2,
        "observed": 193,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
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            "count": 10,
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            "rate": 5.2
          }
        ]
      },
      "bimiAmongEnforcing": {
        "pct": 32.5,
        "observed": 157,
        "complete": true,
        "components": [
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            "denominator": 157,
            "rate": 32.5
          }
        ]
      }
    },
    {
      "operator": "gateway",
      "observed": 191,
      "dmarcAdoption": {
        "pct": 100,
        "observed": 191,
        "complete": true,
        "components": [
          {
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            "weight": 1,
            "count": 191,
            "denominator": 191,
            "rate": 100
          }
        ]
      },
      "dmarcEnforcement": {
        "pct": 86.9,
        "observed": 191,
        "complete": true,
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            "rate": 86.9
          }
        ]
      },
      "noAggregateReporting": {
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            "rate": 1.6
          }
        ]
      },
      "spfLookupFailure": {
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        "observed": 191,
        "complete": true,
        "components": [
          {
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          }
        ]
      },
      "bimiAmongEnforcing": {
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        "observed": 166,
        "complete": true,
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          {
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            "count": 57,
            "denominator": 166,
            "rate": 34.3
          }
        ]
      }
    },
    {
      "operator": "other",
      "observed": 2,
      "dmarcAdoption": {
        "pct": 100,
        "observed": 2,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 2,
            "denominator": 2,
            "rate": 100
          }
        ]
      },
      "dmarcEnforcement": {
        "pct": 50,
        "observed": 2,
        "complete": true,
        "components": [
          {
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            "count": 1,
            "denominator": 2,
            "rate": 50
          }
        ]
      },
      "noAggregateReporting": {
        "pct": 0,
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            "rate": 0
          }
        ]
      },
      "spfLookupFailure": {
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        "complete": true,
        "components": [
          {
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          }
        ]
      },
      "bimiAmongEnforcing": {
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        "components": [
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          }
        ]
      }
    },
    {
      "operator": "mixed",
      "observed": 41,
      "dmarcAdoption": {
        "pct": 97.6,
        "observed": 41,
        "complete": true,
        "components": [
          {
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            "rate": 97.6
          }
        ]
      },
      "dmarcEnforcement": {
        "pct": 72.5,
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          {
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          }
        ]
      },
      "noAggregateReporting": {
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          {
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            "rate": 17.5
          }
        ]
      },
      "spfLookupFailure": {
        "pct": 10.3,
        "observed": 39,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 4,
            "denominator": 39,
            "rate": 10.3
          }
        ]
      },
      "bimiAmongEnforcing": {
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        "observed": 29,
        "complete": true,
        "components": [
          {
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            "weight": 1,
            "count": 12,
            "denominator": 29,
            "rate": 41.4
          }
        ]
      }
    },
    {
      "operator": "unknown",
      "observed": 226,
      "dmarcAdoption": {
        "pct": 92.9,
        "observed": 226,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 210,
            "denominator": 226,
            "rate": 92.9
          }
        ]
      },
      "dmarcEnforcement": {
        "pct": 70,
        "observed": 210,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 147,
            "denominator": 210,
            "rate": 70
          }
        ]
      },
      "noAggregateReporting": {
        "pct": 15.2,
        "observed": 210,
        "complete": true,
        "components": [
          {
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            "denominator": 210,
            "rate": 15.2
          }
        ]
      },
      "spfLookupFailure": {
        "pct": 2.7,
        "observed": 219,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 6,
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            "rate": 2.7
          }
        ]
      },
      "bimiAmongEnforcing": {
        "pct": 40.1,
        "observed": 147,
        "complete": true,
        "components": [
          {
            "band": "1–1k",
            "weight": 1,
            "count": 59,
            "denominator": 147,
            "rate": 40.1
          }
        ]
      }
    }
  ],
  "scanner": {
    "version": "2.0.0",
    "resolvers": [
      "8.8.8.8",
      "1.1.1.1"
    ],
    "mxClassifierVersion": "2026-08-14.2",
    "mxClassifierSources": {
      "google": "https://knowledge.workspace.google.com/admin/domains/set-up-mx-records-for-google-workspace",
      "microsoft": "https://learn.microsoft.com/en-us/microsoft-365/enterprise/external-domain-name-system-records?view=o365-worldwide"
    }
  },
  "releaseReview": {
    "approvedAt": "2026-09-01T16:30:18.776Z",
    "approvals": [
      "source-checksum",
      "aggregate-only-publication",
      "duplicate-target-deduplication",
      "methodology",
      "denominators",
      "download-schema",
      "claims"
    ],
    "note": "The source ranking is cited but not reproduced. Palisade publishes only derived aggregate DNS statistics. One duplicated source target was counted once, leaving 999 unique domains, including 323 U.S. entries."
  }
}
